Yokohama Tire Introduces the All-New ADVAN Neova® AD08

FULLERTON, CA (Nov. 17, 2008) – The ADVAN® legend grows: Yokohama Tire Corporation has added a new tire to its global flagship ADVAN line, the ultra-high-performance ADVAN Neova® AD08, which debuts to the public at the Los Angeles Auto Show, November 21-30.
The ADVAN Neova AD08 is an updated version of Yokohama’s ADVAN Neova AD07, nicknamed "the fastest street tire." The all-new ADVAN AD08 will be available in the U.S. in mid-2009 in 32 sizes, ranging from 15 to 19 inches.

"The Neova AD07 truly set the standard for max-grip, full-tread tires," said Jim Mayfield, director ADVAN brand, "but the new AD08 is the best of the best. Extensive testing reveals the Neova AD08’s distinct advancements in four key areas: dry grip, wet grip, ride comfort and noise level, taking it to remarkable new heights and maintaining our leadership in the industry. All these areas of improvement are very important to consumers in the ultra-high-performance segment and demonstrate Yokohama’s technical achievements and innovations."

Many of the new Neova’s improvements, especially the wet and dry gripping, are attributed to a new micro silica compound, HDC (Hyper Density Carbon), which also extends treadwear. Other highlights include specially placed steel sidewall inserts (for improved handling and enhanced cornering), rapid reflex twin ribs that add stability and steering response, an extra-wide unibloc shoulder for continuous rubber-to-road contact during high-speed cornering, adaptive flare blocks for better lateral strength and turning power, and stress control grooves that minimize uneven wear.

"Fast just got faster with the new ADVAN Neova AD08," said Mayfield. "It definitely lives up to the ADVAN legacy. This is an ultra-high-performance tire ADVAN enthusiasts are going to love."

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global producer and distributor of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation offers a complete line of tires, including high-performance, light truck, passenger car, commercial truck and bus, as well as off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit http://www.yokohamatire.ca.