Wednesday, October 22, 2008

Gas should be a lot cheaper. Would a boycott of one company help?


At the peak of the oil frenzy this summer, a barrel of oil topped out at $147 (in July). At that point, a litre of gas was almost $1.40 in Toronto... or roughly .95 of a penny, per dollar (per barrel).

Today, a barrel of oil goes for $68... yet the price of a litre of gas (at the major chains) in Toronto is $1.03.

Given the pricing model when oil was more than double what it is now, gas should be going for 65 cents / litre in Toronto today. At the very least, compared to the last time oil was at these prices, it should be well under 80 cents / litre.

Gas goes up like a rocket, but it goes down like cold molasses. Iraq has stabilized. There are no hurricanes brewing in The Gulf. There are no reasons for the price not to drop. But it doesn't. It's dirty, dirty, dirty, no matter how the gas companies' talking heads spin it.

The high price of gas has had a negative impact on the Canadian racing industry during the 2008 season. Both for racers and fans. The price of gasoline should be as reactive to the price of oil on the way down, as it was on the way up. That's all.

There's no way an across the board boycott would work; people would never go for it because they need their cars... which need gas... for now. But how about picking one of Canada's gas vendors and send them a message? I don't care which one.

Would a boycott help? Who knows. At worst, it would send a message to a company that walks in lockstep with the others. Tomorrow's price in T.O. will 'fall' 3.4 piddly cents, to $99.6 cents/litre. The fact that this info is published in advance shows there's no free market when it comes to this necessary commodity.

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