Thursday, October 9, 2008

Honda, Acura dealers will offer customers premium Yokohama tires

LANGLEY, B.C. (October 9, 2008) – Honda and Acura owners across Canada have one-stop shopping for auto service and the complete line of premium Yokohama tires thanks to a new agreement between Honda Canada Inc. and Yokohama Tires (Canada) Inc.

The 264 Honda and Acura dealers across Canada have access to the most popular original equipment (OE) tire sizes as well as the full spectrum of premium Yokohama automobile and light truck replacement tires, the two companies have announced.

The agreement enhances dealers’ ability to provide all-inclusive support to their customers with one-stop shopping that makes service easier and more convenient, said an executive of Yokohama Canada. Providing convenient access to high quality tires in popular OE sizes helps dealers retain service customers, explained Eric Dedoyard, Director of Sales for Yokohama Canada.

“Owners rely on their Honda and Acura dealers for timely, knowledgeable service for their vehicles,” said Dedoyard. “Now they can look after tire replacement in the same place, with the same confidence. It’s convenient for Honda and Acura owners and helps dealers expand their relationship with their valued customers.”

Honda and Acura dealerships will work with existing Yokohama dealers to manage product distribution.

Yokohama Tire (Canada) Inc. markets and distributes a full line of tires for high performance, passenger car, light truck, and commercial truck applications, as well as off-the-road tires for mining, forestry and construction applications. It maintains distribution centres across Canada to serve more than 700 independent tire dealers.

www.yokohamatire.ca

www.honda.ca

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