Wednesday, October 15, 2008

Tire shopping made easy for Canada’s Nissan and Infiniti owners

LANGLEY, B.C. (October 15, 2008) – Replacing their original equipment tires just got easier for the owners of Nissan and Infiniti cars and SUVs thanks to an agreement between Nissan Canada Inc. and Yokohama Tires (Canada) Inc.

The full line of premium Yokohama tires, including an updated line of state-of-the-art winter tires, will be available through Canada’s 180 Nissan and Infiniti dealers, effective immediately. The agreement gives Nissan and Infiniti owners convenient access to the right tires for their vehicles with the added confidence of dealing with their favourite dealer.

“This agreement not only helps Nissan and Infiniti dealers maintain their good service relationships with their customers, it helps expand Yokohama’s retail presence without compromising our existing tire dealer network,” explained Eric Dedoyard, Director of Sales for Yokohama Canada. The dealerships will work with existing Yokohama dealers to manage product distribution.

The broad Yokohama product range is ideally suited to the extensive line of Nissan and Infiniti models that ranges from efficient sub-compacts to capable family cars and SUVs, and includes premium sedans and high performance sports coupes, said Dedoyard.

Yokohama Tire (Canada) Inc. markets and distributes a full line of tires for high performance, passenger car, light truck, and commercial truck applications, as well as off-the-road tires for mining, forestry and construction applications. It maintains distribution centres across Canada to serve more than 700 independent tire dealers.

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