The theme - Pirelli... No matter what you drive! - because whether it's import or domestic nameplates, performance or touring vehicles, Pirelli manufactures the ideal tire.
The second Saturday typically draws the biggest crowd of auto enthusiasts during the entire show. Pirelli will be at the heart of the action in the North Building not far from the main escalators and immediately adjacent to the walkway heading for the South MTCC Building. There will be high profile tire information displays showing off the latest Pirelli product including the brand new P Zero and P4 Four Seasons touring tire, plus an opportunity for photos and autographs with the famous Pirelli Girls.
"We want drivers to know we build the best tires for every vehicle. Our tires come factory equipped on cars built in North America and all over the world. As well, we make several different winter tire models all with superior performance characteristics, Scorpion tires for light trucks and sport-utes and the best touring tires anywhere," notes Anthony Paulozza, Marketing Manager.
As part of Pirelli Day, show visitors will have an opportunity to win a set of Pirelli tires for themselves. There will be complete sets of Pirelli tires up for grabs via a computerized ballot at the special Pirelli Day booth in the North Convention Centre. Visitors could win a set of Canada's finest passenger tires, OR a set of Pirelli's famous Scorpion SUV/LT tires OR a set of the legendary Pirelli P Zero high performance tires. These tires all bring the exciting Italian performance pedigree to any vehicle, no matter where it is built.
Pirelli Day at the Canadian International AutoShow on February 23. All day, all Pirelli, all vehicles.
From Anthony Paulozza via Marcovitch PR
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