For Immediate Release - February, 2008 - Vancouver, Canada. After almost four years at the helm of Toyo Tire Canada Inc. Mr. Hiroshi (Hiro) Hiratsuka is returning to Japan to assume his new duties at Toyo’s Tokyo office.
Despite numerous challenges the demand and sale of Toyo tires in Canada has grown steadily during Mr. Hiratsuka’s term as president. Mr. Hiratsuka identified many factors that have contributed to this strong performance, in particular the combined and coordinated efforts of all members of the Toyo team. “From the continued timely introduction of new products and launch of North American tire production to the increasing loyalty and strong support from Toyo’s Canadian dealers, everybody has played a strong role”.
Mr. Shingo (Matt) Matsuoka will succeed Hiratsuka as president of TOYO TIRE CANADA and officially take responsibility for all facets of the operation in January, 2008.
Mr. Matsuoka joined the TOYO TIRE & RUBBER COMPANY in 1977 and the next eight years were spent in Japan responsible for Toyo’s markets in the Middle East and Oceania and finally in charge of production and shipping.
Matsuoka’s first experience with the tire business in North America came in 1986 and for the next five years Matsuoka was assigned to the TOYO TIRE CORPORATION in California as marketing coordinator with responsibility in both the ordering and distribution departments. During the 1990’s Matsuoka returned to Japan taking on sales responsibility for Latin America and Oceania and in 2000 he was posted to Australia as Director of Marketing. From 2004 Matsuoka returned to Japan taking on the General Manager’s role responsible for sales in Oceania, North and Central America.
Matsuoka states he is “looking forward to both the challenge and ultimate success of TOYO TIRE CANADA in achieving our long term sales and market share goals. TOYO is heavily committed to the Canadian market and continues to develop unique products to meet Canadian customer needs. The Atlanta factory is now a reality and an asset for TOYO TIRE CANADA. We must work to ensure we use this highly sophisticated manufacturing source to assist Canadian dealers with their supply chain management.”
Mr. Matsuoka will be based at Toyo’s new Canadian head office located in Richmond, B.C.
In Canada Toyo offer a complete range of premium consumer and commercial tire products through authorized independent tire dealers.
For more information, please contact: TOYO TIRE CANADA INC.
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