"We are very pleased to have Mobil 1 on board," commented AIM Autosport owner and DP team manager Ian Willis. "In our quest for championships at every level, AIM's goal is to ensure we partner with the industry's leading companies. Mobil 1, with its strong commitment to motorsport on an international level and a line of quality products geared towards high performance, is a good fit for our needs."
AIM Autosport will put Mobil 1's line of synthetic lubricants to use immediately in the Exchange Traded Gold #61 Ford Riley as the team heads to Mexico for the next round of the Grand Am Rolex Series presented by Crown Royal Cask No. 16. "We took delivery of our Mobil 1 products just in time to prepare the car and load the transporter ahead of this next race" Willis said. "We are looking forward to getting the car on track next week and using the Mobil 1 products to their full advantage under race conditions." All AIM Autosport race cars and equipment will now carry the Mobil 1 logo.
Vince Tieri of Mobil 1 visited AIM Autosport's facilities in Woodbridge, Ontario as the team was loading the transporter. "We are happy to support AIM Autosport's racing programs" noted Tieri. "With AIM's long history in the sport and their presence in two very dominant racing series in North America, we at Mobil 1 are pleased they chose us as a partner we are looking forward to contributing to AIM's success on the race track.
As part of the agreement, AIM Autosport will participate in Mobil 1's marketing efforts in the corporate and retail sectors which could include having cars on display for branding programs, product launches, grand openings, dealer and consumer appreciation programs and other special events. Mobil 1 will participate in AIM Autosport's own marketing and media programs.
"We see the association between AIM Autosport and Mobil 1 providing both parties with a wide range of opportunities in the marketplace" offered Willis. "We see 2008 as the first of many successful years of cooperation in motorsports."
The AIM Autosport Exchange Traded Gold #61 Ford Riley will be on track April 19 for the Mexico City 250 at the Autodromo Hermanos Rodriguez. The race will be broadcast live on Speed TV at 4:00 p.m. ET.
AIM Autosport Facts: Established in 1995, AIM Autosport has a mandate to identify, train and manage emerging motorsport talent. AIM has provided many young drivers with a solid foundation on which to build a career in professional racing. The success of the AIM driver development programs has been achieved through the dedication of our employees and the ongoing support of our commercial and technical partners. Away from the track, AIM Autosport serves the needs of the racing community with a purpose-built preparation shop situated in the Toronto suburb of Woodbridge, Ontario. AIM currently fields the #61 Exchange Traded Gold Ford-Riley Daytona Prototype in the Rolex Grand Am series with drivers Mark Wilkins and Brian Frisselle. The team continues to support the Star Mazda series and is developing a team for the 2009 season.
Mobil 1: The world's leading synthetic motor oil, it features a proprietary SuperSyn anti-wear technology that provides performance beyond conventional motor oils.
Developing technology that allows Mobil 1 to exceed the toughest standards and to provide exceptional protection against engine wear, under normal or even the most extreme conditions.
Associated web sites: www.aimautosport.com www.mobil.com/Canada-English/LCW/HomePage.asp
Photo info:
001 - (l to r) Keith Willis, Team Manager, AIM Autosport Star Mazda; Vince Tieri, Senior Account Manager, Mobil 1; Ian Willis, Team Manager, AIM Autosport Daytona Prototype
002 - (l to r) Keith Willis, Team Manager, AIM Autosport Star Mazda; Vince Ros, Senior Sales Executive, NOCO Canada; Vince Tieri, Senior Account Manager, Mobil 1; Ian Willis, Team Manager, AIM Autosport Daytona Prototype
Photo Credit: © 2008 AIM Autosport
For information Chris Jameson // Level Ten Communications // media@leveltencommunications.com
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