IndyCar Series to be sponsored by Coca-Cola through 2010

IndyCar Series Teams Up With Coca-Cola
Coca-Cola to Become Official Sponsor of IndyCar Series Through 2010

INDIANAPOLIS, Tuesday, April 1, 2008 - The IndyCar Series today announced a major multi-year agreement with Coca-Cola North America that will make Coca-Cola, one of the world's most recognized brands, an official sponsor of the IndyCar Series through 2010.

The agreement builds on Coca-Cola North America's relationship with the Indianapolis Motor Speedway and the Indianapolis 500, which dates back decades. Through this expanded association, Coca-Cola will develop retail marketing programs to help enhance the IndyCar racing experience for fans throughout the season.

This new partnership follows the announcement last year of a 10-year sponsorship agreement between Coca-Cola North America and International Speedway Corporation (ISC), owner of five tracks on the IndyCar Series schedule. Coca-Cola also has relationships with several other tracks on the schedule, making it the leading soft drink at the majority of the tracks where the IndyCar Series will race in 2008.

"Coca-Cola is truly a global brand, and we're thrilled to have them on board with the IndyCar Series," said Terry Angstadt, president of the Indy Racing League's Commercial Division. "Coca-Cola's enormous brand recognition and marketing capabilities create some very exciting activation opportunities as we go forward. This announcement also adds to the sponsorship momentum that we've been building over the last several months. The growing number of partnerships we're making with quality organizations like Coca-Cola and others is really helping to build an exciting future for the IndyCar Series."

"This new association with the IndyCar Series allows Coca-Cola to build on our long and successful history with the Indianapolis Motor Speedway and the Indianapolis 500," said Beatriz Perez, senior vice president, Integrated Marketing, Coca-Cola North America. "By joining forces with the entire IndyCar Series, Coca-Cola will be able to create customized programs designed to bring IndyCar fans closer to their favorite sport."

More on The Coca-Cola Company: The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five nonalcoholic sparkling beverage brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1.5 billion servings each day. For more information about The Coca-Cola Company, please visit our website at http://www.thecoca-colacompany.com/.

More on the IndyCar Series: The IndyCar Series is the premier open-wheel series in the United States, competing on a challenging combination of superspeedways, short ovals, scenic road courses and temporary street circuits. All 2008 IndyCar Series races will be available worldwide through a comprehensive, long-term broadcast agreement with ABC Sports/ESPN. A leader in motorsports technology, the IndyCar Series is the first racing series to power its Honda engines on 100 percent fuel-grade ethanol, a renewable and environmentally-friendly fuel. The IndyCar Series continues to be the fastest and most competitive racing series, attracting a diverse lineup of drivers including Danica Patrick, Marco Andretti, Dan Wheldon, and Helio Castroneves. For more information on the IndyCar Series, please visit http://www.indycar.com/.

From John Griffin, Indy Racing League